So, you’re ready to list your business on Google, but there’s one thing holding you back: you don’t want to add your phone number. Maybe it’s your line. Perhaps you’re avoiding spam. Or maybe you want a little more control over what info you share. Whatever your reason, the good news is that you can set up a Google Business without a Phone Number. And no, it’s not some complicated workaround. Let’s walk through how to do it the easy way.
What Is a Google Business Profile and Why Does It Matter
First, a quick refresher. Google Business Profile (formerly Google My Business) is how your business appears on Maps and in local search results. You know that little panel with your hours, location, reviews, and photos? That’s it.
Setting up a profile helps you:
- Show up when people search locally
- Share your business info and website.
- Let customers leave reviews (which builds trust)
- Get found on Google Maps and even voice search.
It’s free. It’s powerful. And it doesn’t have to include your phone number, despite what it looks like during setup.
Does Google Require a Phone Number for Setting Up a Business Profile?
Here’s the deal: Google recommends adding a phone number, but it’s not always a hard rule.
When you create a new listing, you’ll see a phone number field, but it’s often marked as optional. You can either:
- Leave it blank (if Google allows it in your region)
- Use a temporary or virtual number just for setup.
The only time you need a number is if you choose to verify your business by SMS or phone call. But more on that in a minute.
Alternatives to Adding Your Phone Number
How do you get verified without having to share your actual phone number? You’ve got a few options:
Use a Virtual Phone Number (Like PVAPins)
This is probably the most straightforward approach.
Services like PVAPins allow you to rent a temporary number for verification purposes. You pick a U.S. number, use it to get your code via SMS or call, and you’re done.
- No spam on your phone
- Works instantly
- Private
And once you’re verified, you don’t need to keep the number unless you want to.
Use a Business Landline or VoIP Number
If you already have a separate business number, such as a landline or VoIP service, you can use that instead. Just make sure:
- It can receive calls or texts
- It’s not tied to another GMB listing.
- It’s reliable (in case Google needs to verify again)
Some VoIP services work, others don’t, so test before relying on them.
Skip the Phone and Choose Postcard Verification
Don’t want to deal with a number at all? Try the old-school method.
Google can mail a postcard to your business address with a code. Just plug it in once it arrives, and you’re set.
- Takes 5–12 days on average
- No phone needed at all.
- It may not be available for all business types.
Still, if it shows up as an option, it’s a great no-phone route.
Step-by-Step: How to Create a Google Business Without a Phone Number
Let’s walk through it from start to finish:
- Go to Google Business
- Click “Manage now” and sign in with your Google account.
- Enter your business name and choose the category.
- Add your address or service area.
- When you reach the phone field:
- Leave it blank (if allowed), or
- Use a PVAPins virtual number.
- Pick a verification method:
- Postcard (no number needed)
- SMS/Call (use a virtual number)
- Follow the steps and finish the setup.
That’s it. Your business is now on the map literally.
Tips to Keep Your Google Business Profile Verified Without a Phone
Once you’re live, here’s how to stay that way:
- Avoid making big edits too often (like changing address/phone/email repeatedly)
- Keep your business name, address, and other details consistent across the web (a.k.a. NAP consistency)
- Watch your inbox. Google may send you verification or update notices.
- Avoid adding fake or disconnected phone numbers, as this could result in your listing being suspended.
Please keep it clean and consistent. Google likes that.
Can You Add or Change the Phone Number Later?
Yep. You’re not locked in.
You can always log into your profile and:
- Add a number
- Please change it to something else.
- Or obliterate it.
If you decide later that you want to take calls, it’s just a few clicks away.
Final Thoughts: You Can Skip the Phone and Still Get Listed
Here’s the bottom line: Google wants you to be reachable, but that doesn’t mean you have to share your number.
Whether you opt for a virtual phone (like PVAPins) or use postcard verification, you’ve options. Don’t let that little phone field hold you back from showing up in search.
Your customers are already Googling. Now it’s your turn to get found.
Trying to avoid using your real number online? Whether it’s for your Google Business listing or even getting a Google Voice number without a mobile, PVAPins makes it quick and easy.
FAQs
Can I verify my Google Business without a phone number?
Yes. You can use postcard verification or a virtual number that supports SMS or calls.
What happens if I don’t add a phone to Google Business?
Your listing will still appear, but customers won’t be able to call you directly unless you add a phone number later.
Does Google accept virtual phone numbers?
Yes, but only if the number can receive the verification code. PVAPins and other reputable services work fine.
Is postcard verification available to all businesses?
Not always. Availability depends on your location, category, and business type.
Can I remove my phone number later?
Yep. You can edit or delete your number at any time in your Google Business dashboard.
